Due to go live in October, 7DAYS In Dubai will be launching a classified solution for both private and trade services.
Based upon the successful Wave2 AdPortal, which is one of the leading newspaper self-service advertising solutions, AdPortal Cloud encapsulates the essential functions of its namesake but is delivered in a packaged form, and is operated as a complete service.
According to Wave2, AdPortal Cloud is a low cost, pre-configured, hosted service which enables a simple and fast implementation for self-service advertising that will drive an early return on investment. For all media organisations, including national and regional newspapers, as well as magazine publishers, AdPortal Cloud assists in transitioning traditional advertising models and replaces them with a dynamic self-service advertising solution that has been proven to significantly raise ad revenue.
Barry Henderson, Commercial Director of 7DAYS In Dubai, explains why the decision was made to go forward with Wave2: “AdPortal Cloud makes placing an advert so very simple. It’s easy to use and engages the advertiser through a few quick steps from creating and scheduling to paying for the ad. The AdPortal Cloud commercial model is also very attractive for smaller newspaper publishers.”
Commenting the most recent addition to the Wave2 customer community, Andrew Haggarty said: “This latest win is further evidence of how Wave2 solutions can help support the self-service advertising strategies of both large and small newspaper publishers. It is also endorses our credentials as a business partner who can support its customers on a global basis.
7DAYS is a popular national daily news brand in the United Arab Emirates, reaching over 1/2 million people daily via its print and digital channels.
About Wave2
Wave2 says: “Wave2 Media Solutions was formed in early 2004 specifically to develop a range of solutions for the automated generation of documents. With an impressive installed base around the world, Wave2’s mission is to provide tools that will enable publishers and content providers to both save costs and to generate new revenue. Wave2’s product range includes solutions for Self Service Advertising, Production Automation, Sales Visuals Creation, Automatic Page Assembly and Personalised Publishing.”
