COLUMN
Purple, lilac or mauve?
What colour is likely to elicit the best response? Such were the things we concerned ourselves with thirty years ago.
Topics in this area
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FEATURE
Retention is key: 7 ways you can improve it
Holding onto the audiences we already have is just as critical as finding new ones! This is how to do it, says Warners’ Natalie Smith.
News
AdvantageCS partners with Revaly
AdvantageCS has announced a partnership with Revaly to enhance digital payment recovery.
News
WinStar's Global Insight now available for subscriptions
Global Insight is now available as a digital magazine, accessible on Exact Editions’ online platform.
News
The American Guild of Organists digitises complete archive for members and subscribers
The entire archive of The American Organist, the flagship title of the American Guild of Organists (AGO), is available in a fully searchable and accessible digital edition through Exact Editions.
News
Reach launches digital subscriptions offering at the Manchester Evening News
A premium tier marks the first in a subscriptions roll-out, with the Liverpool Echo and WalesOnline to follow.
News
The Observer launches its first-ever digital subscription
The Observer has launched its first-ever digital subscription, a new website and app.
Q&A
The importance of clean data: 5 minutes with… Rob Sherwood
Successful publishers have one thing in common – clean data. So, why do so many publishers put up with messy data? We grab 5 minutes with Adept Data Services’ Rob Sherwood to find out why clean data matters and how publishers can achieve it.
FEATURE
Chasing reader revenues
Publishers like the FT, NYT and Mail are successfully growing their digital subscriptions using a range of paywall, bundling and pricing strategies. Phil Clark picks out some key learnings.
COLUMN
Top tips from our subs webinar
AdvantageCS’s John Sheehy presented our latest webinar, focusing on successful subscription strategies. James Evelegh gives us his takeaways.
Q&A
Postal opportunities: 5 minutes with… Neil Carter
For publishers with large subs files, it is critically important to keep abreast of structural changes at Royal Mail and to be aware of their incentives packages. Posthub’s Neil Carter brings us up to date with what we need to know.
VIDEO
AdvantageCS: 45 Years of Innovation and Growth
AdvantageCS, the developer of Advantage – a subscription, marketing, sales order processing and membership management platform for publishers – this year celebrates its 45th birthday.
News
NYT launches family subscription
The New York Times family subscription has launched with a nationwide tour.
A Celebration of Print
Subscriptions: how to use print as your flagship subs offering
Print should be framed as the original and most valuable version of the magazine and also the best value for money, says Gemma Heavens, group account director at HH&S.
A Celebration of Print
Mailing: how to put together a cost effective and reliable postal distribution plan
For subscription copies, mailing is the final piece of the jigsaw. Neil Carter, sales & commercial director at Posthub, outlines the key components of the distribution plan.
