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August sees Standard.co.uk reach record high

Standard.co.uk has reported its best ever month across all UK metrics, and strong growth globally.

According to the Evening Standard, the August ABCs show:

* In the UK, unique monthly browsers have climbed a staggering 61% year on year to 4,746,810 from 2,948,678 in August 2013. In August alone, this figure rose 16.25% from 4,083,353 in July.

* Similarly, global monthly unique browsers grew an impressive 68% to 7,597,945 from 4,525,932 in August 2013.

* Meanwhile, total page visits in the UK have increased 3.58% to 20,970,328 from 20,244,919 in July.

* The showbiz and lifestyle channels delivered new traffic records in August, with a 45.76% and 33.02% increase from July, respectively.

* August also set a new monthly record for social referrals, which generated 2.3m visits, with Facebook referrals alone exceeding 1m for the first time.

This significant growth comes as the Evening Standard continues to expand its online offering, most recently with a complete re-design of its fashion and beauty sections to coincide with London Fashion Week.