Baldwin will be responsible for driving the growth of non-traditional digital revenues, supporting the digitalisation of the sales teams and the development of new digital products across Bauer Media, encompassing online, mobile, social, premium rate telephony and co-promotions. She also takes responsibility for the Bauer ticketing service Aloud.com, working with promoters to leverage and deliver revenues for Bauer Media within the live entertainment market.
Paul Keenan, Chief Executive, Bauer Media, said: "Jo will play an integral role driving digital commercial opportunities for Bauer Media, following her notable successes across our radio portfolio. Jo has an entrepreneurial, driven approach, which has created significant non-traditional revenue opportunities during her career with Bauer to date. She has built an outstanding reputation with our commercial partners and will now be able to harness the strength of all of our Bauer brands to achieve even more."
Jo Baldwin, Digital Commercial Director, Bauer Media, said: “I am hugely proud to be a part of the digital growth of Bauer Media in the UK. This new role presents many opportunities for the business and our commercial partners. These are very exciting times for Bauer as we develop new digital products and our world-class brands engage with consumers in increasingly sophisticated ways.”
Baldwin joined Bauer Media in May 2007 as Online Commercial Manager, moved to become Sales Director of Rock FM in 2009 and was promoted to Digital Commercial Director, Bauer Radio in 2011. During that time, she has played a lead role in increasing radio digital and development revenues , as well as creating and launching new revenue streams such as radio offers, Bauer’s mobile inventory partnership and the recently-launched stand-alone dating site, flirtify.co.uk.
Jo will take up her role as Digital Commercial Director, Bauer Media with immediate effect.
