From the makers of the knowledge title, How It Works, each issue of the new magazine eschews the traditional content model of magazine publishing. Instead, every issue of How it Works Illustrated will feature coverage of one core topic, such as Ancient Rome or dinosaurs. The launch issue focuses on the history of the world, and is a complete compendium of world events - from the creation of the Earth to modern day inventions.
Travel-sized and at 132 pages with illustrations and educational content throughout, How It Works Illustrated is designed to inspire magazine buyers of all ages to become collectors.
"How It Works Illustrated has been a joy to work on" declared Debbie Hall, Group Circulation Manager of Marketforce UK, "The product is an exciting new hybrid between a regular magazine and a collectable format - the quality speaks for itself. We're certain this is going to have widespread consumer appeal."
"This is new, this is radical and this is exciting" added Aaron Asadi, Publishing Director "With How It Works Illustrated we have taken everything we know about creating amazing knowledge content and applied it to a format that won't just inspire readers young and old across the world but change the newsstand forever. Retailers and distributors who have seen Imagine innovate and succeed for a decade will learn again why we're the best at what we do."
How It Works Illustrated goes on sale 31 July priced £6.99.
