Articles tagged 'ROI'

New IPA report reveals crisis in creative effectiveness

24/06/2019

IAB calls out ‘clickheads’

12/02/2019

The Economist reveals 5 steps to successful content marketing

11/02/2019

Hearst launches new digital metric

09/07/2018

Brands are missing out on £3bn profit by underspending in newsbrands

11/05/2018

Unilever and Nestlé study reveals ROI of online ads

13/12/2017

Online campaigns struggle to target women

07/08/2017

Realeyes research: emotion measurement can identify which ads sell and which don’t

22/03/2017

Measurement budgets increase as content marketers see issue as critical, finds study

17/10/2016

Guardian launches Guardian Programmatic Audiences

04/10/2016