The Telegraph has announced that it will be extending its newly launched football website, Project Babb, after Telegraph Sport achieved record-breaking growth in digital traffic during the World Cup.
Project Babb was launched as an irreverent and fun alternative site in advance of the World Cup in May.
Adam Sills, Head of Sport, TMG, said: “The brilliant success of Babb means that it will continue during the upcoming football season. Further to this we are thrilled with the record number of visitors to Telegraph Sport during the World Cup, which has surpassed our traffic during London 2012 by a large distance. The number of visitors to our different sites via various devices is testament to the outstanding quality of our journalism and the new ways in which we are delivering it.”
