In a letter to advertisers, Publisher John Brennan explains the reasoning: Building on the success of our magazine, we launched AvBuyer.com in 1998 and have been honored to watch it become one of the Internet’s premier platforms for listing and researching pre-owned business jets and other aircraft.
While successfully operating under two names for many years, the time has come to bring our magazine and digital media brands together all under one designation. We are delighted to announce this brand consolidation and the renaming of our magazine to: AvBuyer.
The magazine will continue to offer the best in business aviation writing and the latest inventory listings of leading brokers, dealers and aircraft owners. The change of the name to AvBuyer reflects our continued commitment to meet the needs of today’s aircraft buyer by delivering the market intelligence and operational insights they require. Thus, the magazine’s new tagline - Business Aviation Intelligence - truly sums up the value that AvBuyer magazine delivers.
As a result of this consolidation under the AvBuyer name, we hope to further streamline your marketing efforts by providing a simple but powerfully integrated solution to all your aircraft advertising needs. It gives you a single point of contact for reaching qualified aircraft buyers three ways:
1. In print with AvBuyer magazine
2. Online at AvBuyer.com and through social media and email
3. Via Broadcast through AvBuyer Connect
As a truly worldwide media company, we continue to offer brokers, dealers and others the greatest global reach of any aircraft advertising solution. No other media outlet can offer this breadth of international exposure.
We look forward to your comments and feedback as we move into this exciting new chapter in our history.
