When it comes to setting subscription rates, most of us play it safe and pitch it low. This is muddle headed and bad business practice. Instead you should think up, not down but always test first. Peter Hobday tells us how it should be done.
Wading through reconciliation reports? Seething at bank charges? Wondering why no one from Holland has sent you a cheque? Perhaps you should be outsourcing your international payment collection. InCirculation talks to Paul van Alfen of payment servic
How do you plan your subscription promotions? Hunch, gut feeling, back of an envelope? Well there is a more scientific approach. Alan Weaver explains more.
Many publishers fail to optimise one of the most cost effective promotional vehicles at their disposal – the issue itself. There are a whole host of in and on-magazine devices that can be employed. Peter Steadman looks at these and other export marke
Itching to export? Convinced that your “Arable Farming in Cumbria” will sell well in the Alps? Stop, think and read on. Greg Harris looks at some of the challenges facing potential exporters.
They say that marrying and moving house are stressful. Have you ever tried changing subs bureau? As with the former, so with the latter: the key to long term success lies in making the right choice at the start. And how do you do that? James Evelegh
Mail consolidator BTB Mailflight is repositioning itself as a one-stop shop for publishers seeking all forms of direct marketing support. James Evelegh speaks with the company's sales and marketing director, Lindsay Deardon.
Your data assets are spread here, there and everywhere:- circulation system, ad manager’s PC, web server, box of cards under your desk, Janet’s bottom drawer. Bring them altogether and you have a valuable asset. James Evelegh looks at some of the dos
InCirculation takes a gloomy view of the state of our international marketing and solicits the views of Martin Rosen, managing director of subscriptions bureau Publishing Power.
"Last minute, unplanned and expecting miracles" just about sums up many publishers' attitude to telemarketing. But it could be so different. InCirculation talks to four leading suppliers to see how the relationship between publisher and their chosen
As group circulation manager of Wilmington Media, Peter Steadman is responsible for the physical distribution of all Wilmington group magazines, directories and office mail. Here he offers his thoughts on how publishers can get the most out of their
Conde Nast's ground-breaking small format magazine became the most successful magazine to launch in the UK for 30 years. So how did this happen? Sarah Marshall of distributors COMAG analyses what happened.
This year’s Audit Bureau of Circulation figures confirm that most publications have not shown much growth in paid subscriptions over the past ten years. Peter Hobday, editor of the Subscriptions Strategy newsletter, examines the evidence, names the c
