News
Paul Clarke joins River as Business Development Director
Paul Clarke, the former commercial chief of Big Picture TV and a former MD of Carat Business, has joined The River Group as Director of Business Development.
Customer & Contract Publishing
All Articles
FEATURE
Crikey, content loves print
We all know about Porter magazine, Net a Porter’s move into paid-for print publishing, but now it’s been followed by another retailer doing the same. And it’s one you wouldn’t expect: Sports Direct, whose new title, Forever Sports, hit the streets la
REVIEW
Every Brand is a Publishing Brand
On 14 November, Raconteur Media and NewsCred held a forum at the London’s Savoy Hotel, entitled ‘The Value of Journalism in Content Marketing’. Sabilah Eboo Alwani summarises the main talking points from the event.
FEATURE
Where content marketers go wrong – six top tips for brands
Big brands are expanding their content marketing budgets, and using it to build a direct relationship with the consumer. Julia Hutchison looks at what the brands need to do to ensure that budget is well spent.
