Over 300 GAME stores nationwide will stock 110% Gaming, a new title aimed at eight to 12 year-old kids. Issue one will go on sale on Wednesday 15th October 2014.
The magazine will be free to customers who pre-order a copy of Warner Bros’ Lego Batman 3 at this week’s EGX London Show and in store and online with GAME and GAME.co.uk from Monday. In-title competitions, store promotions and purchase offers will supplement the launch partnership.
DC Thomson Head of Circulation Iain McKenzie said, “We’re delighted that GAME has linked up with DC Thomson for our new launch. It’s a real coup for us to be working with GAME and to be stocked in the gaming hub of the high street.
“DC Thomson is a trusted children’s publisher and this is our first launch in the children’s gaming market. We’ve had a fantastic response from retail buyers to the magazine.”
110% Gaming will feature imaginative, creative and fun gaming content with a humorous entertainment focus, says DC Thomson. The title will include multi-platform gaming reviews, top tips, age appropriate video clips, funny stories and exclusive covermount giveaways. A number of digital platforms will complement the magazine title; an interactive website with age-appropriate reader content, YouTube channel featuring clips, hints and tips and social media.
Editor Gareth Whelan explains, “We’ve taken a completely fresh approach to this title and we believe that it’s unlike anything else in the children’s marketplace. Our research showed a gap in the market for an age-appropriate gaming title and we’re confident that 110% Gaming will appeal to kids and to their parents.
“The magazine promotes imagination, storytelling, creativity and problem solving. As well as reviews, walkthroughs and technical info we are also bringing games to life – kids get to know the characters and their surroundings in a whole new way.”
The launch adds to the company’s stable of children’s magazine titles and is built on extensive research into children’s interests and their relationship with gaming and technology. Researchers also engaged with parents for feedback on the magazine and its content, say the publishers.
DC Thomson Head of Advertising (Consumer Entertainment) Andrew Williams says, “A huge amount of in-house research has gone into the launch of this magazine title and we’re thrilled with the response we’ve had from advertisers. There’s great potential for commercial partnerships. 110% Gaming is launching with exclusive content and covermounts from Warner Bros and FIFA. It’ll also feature giveaways from Sony.”
110% Gaming has already attracted key advertisers including Warner Bros, Nintendo, EA Sports and Disney Infinity 2.0 and will be stocked in all major retailers including WH Smith, Tesco, Sainsbury’s, Asda and Morrisons. It will be supported by significant marketing activity.
110% Gaming goes on sale on Wednesday 15th October 2014. The monthly title will cost £3.50 per issue.
