For premium titles like Grazia, Mojo and Empire, growth is increasingly coming not from extending reach but from deepening engagement with existing passionate audiences, as Lauren Holleyoake tells Ciar Byrne.
Rory Brown has enjoyed great success in business media. Having last year sold AgriBriefing and now following new paths in the B2B space, he takes some time out to tell us what he has learned on his journey so far…
Does your CEO know what your subscriber retention rate is? The chances are, probably not. But, according to Julian Thorne, author of the InPublishing Guide to Retention Strategies for Publishers, this key number should never be far from his or her (o
Frequently changing their creative and messaging is a key part of Newsquest’s marketing strategy, says Susanne Kinnaird, head of digital reader revenue.
Jewish Currents has partnered with Exact Editions to offer institutional subscriptions.
eMagazines has announced the acquisition of eType Services, one of the largest digital edition providers for community newspapers in the US.
Expanded international reach for over 11,000 Cambridge Scholars eBooks through new distribution partnership.
Regional Media Group Ltd has revealed the results of an independent survey of 600 residents across Eastbourne, Hailsham and Bexhill, East Sussex.
What colour is likely to elicit the best response? Such were the things we concerned ourselves with thirty years ago.
dmg media has announced a new B2B subscription bundle for partners.
Poool has signed a definitive agreement to be acquired by Darwin CX.
London Review of Books has selected CDS Global as its subscription management partner.
Parents cannot regulate trillion-dollar platforms from the kitchen table, says SoE chief.
In a world of content saturation, zero-click searches and time poverty, it is those publishers who can cut through and establish deep relationships who will prevail. Sarah Ebner outlines the strategies publishers can use to achieve real engagement.
Holding onto the audiences we already have is just as critical as finding new ones! This is how to do it, says Warners’ Natalie Smith.
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