We’re past the midway mark in January, but please indulge me if I drop in one more retrospective for 2022.
My colleague Martin suggested it might be a good idea to look back at last year’s issues of InPublishing magazine and pick out some of the best articles.
To give this some structure, I have selected them by subject area. So, below are a list of subjects, each with an excellent article from InPublishing magazine about it, containing insights into trends and strategies along with tips and takeaways:
- AI: Closing the AI gap: how small news publishers can benefit, by Charlie Beckett, professor in the media and communications department, LSE.
- Data: First party data strategy – have you got one yet? By John Barnes, chief digital officer, William Reed.
- Design: Four design decisions that will transform the experience of your brand, by Andy Cowles, creative director, Cowles Media.
- Diversity & inclusion: Diversity: more than just a numbers game, by Joseph Harker, senior editor, diversity and development, the Guardian.
- Events: Building recurring revenue from an event business, by Carolyn Morgan, managing consultant, Speciall Media.
- Investigative journalism: Belling the cat. Metadata and manipulation: the build up to and invasion of Ukraine, by Nick Waters, senior investigator, Bellingcat.
- Memberships: Setting up a digital subs or membership scheme from scratch, by Carolyn Morgan, managing consultant, Speciall Media.
- Metaverse: A new digital frontier? How publishers should approach the metaverse and Web3, by Kate Magee, editor, Management Today.
- Personnel: Journalist retention – be proactive, by Peter Sands, director, Sands Media Services.
- Podcasts: How publishers’ podcast strategies are evolving, by Theodora Louloudis, former head of audio, The Telegraph.
- Sustainability: Is your business sustainable? by Jo Beattie, group production, sustainability & ethical manager for magazines, Immediate Media.
- TikTok: Embracing TikTok, by Anna Johnstone, head of social, HELLO! magazine.
- User experience: Improving the online reading experience, by Alan Hunter, co-founder, HBM Advisory.
I hope you’ll agree that those articles are all worth a revisit. If you’re not on the free mailing list for InPublishing magazine and would like to be added in time for our January / February issue (which will also include a copy of the new Publishing Partners Guide), then please register now.
You can catch James Evelegh’s regular column in the InPubWeekly newsletter, which you can register to receive here.
