As an IASH accredited ABCe Associate, the specialist software company is demonstrating both technological support to aid IASH Members to trade with online buyers in compliance with the requirements of the IASH Code of Conduct and its on-going commitment to support industry-agreed standards through the services it offers.
The ABCe Associate Subscriber Scheme encourages and enables suppliers to the digital media industry to demonstrate their support for industry-agreed standards, as set by JICWEBS. The Scheme facilitates discussions between the subscriber and ABCe, to ensure all parties are working towards the same goals, providing reassurance and added value to ABCe’s clients; in this case the IASH Members.
To gain the 2-star accreditation, the Adazzle Media System was required to effectively facilitate the ordering of IASH compliant trades and to deliver auditable data for a Sales House successfully completing an IASH audit to industry agreed standards.
Harry Torrance Managing Director of Adazzle said: “Adazzle Media System’s accreditation by ABCe for IASH is an important first. Delivering efficiencies for agencies and media owners in administration and trading is not much use without doing so in an industry-agreed compliant way: Adazzle is delighted to lead the market in both elements and is thrilled to achieve ABCe accreditation in support of industry standards.”
Julia Smith, Head of IASH said: “As the first company to achieve 2-star Associate status for IASH, Adazzle Media System’s accreditation is a huge announcement and reflects the wider industry’s growing support of the standards we promote. Adazzle has taken significant steps to become fully technologically compliant with the demands of the IASH Code of Conduct, and we welcome their dedication to protecting UK brands alongside the IASH Council.”
Richard Foan (pictured), Managing Director of ABCe said: “We are delighted to welcome Adazzle’s Media System as a 2-star ABCe Associate Subscriber. This demonstrates their support for independent verification to JICWEBS industry-agreed standards and underpins ABCe’s work with IASH to deliver transparency and trust in online trading.”
About Adazzle
Adazzle says: “Launched in 2001, Adazzle is a specialist software company supplying bespoke administration and trading systems for the media and marketing industry.
Adazzle’s solutions are user driven, starting with workflow analysis and needs qualification, from which process change facilitated by cutting edge technology is delivered. Customers enjoy improved business efficiency and increased productivity, achieved through time saving, accuracy, control and insight.
Adazzle systems for the administration and trading of online and print advertising are widely used in the UK media industry. To date (December 2009), approximately 40% per cent of the UK’s online display market is administered and traded using Adazzle’s systems and approximately 30% of the print sector.”
About IASH
IASH says: “The Internet Advertising Sales House (IASH) Council was founded to police the activities of sales houses and encourage best practice.
Established in 2005, it exists to promote the real benefits of the online advertising network business model, and reinforces the need for best practice among these organisations via the adoption of an effective Code of Conduct IASH is a symbol of trust and transparency launched to provide confidence and reassurance to advertisers and agencies. The independent audit, conducted by ABCe, is an important step in ensuring robust processes for sales houses.”
About ABCe
ABCe says: “ABCe was established in 1996 as the industry owned, non-profit distributing organisation, which works on behalf of advertisers, media buyers and media owners to provide third party independent verification and certification for data related to electronic media (Internet, Email, SMS, Interactive TV, WAP, PDA and Streaming audio and video) in the UK and Ireland.
ABCe’s role is to manage standards for the industry through its work with JICWEBS, and to provide credibility, comparability and transparency for electronic media. This gives advertisers the opportunity to maximise returns on marketing budgets by using ABCe certified media and ensures that stakeholders (marketers, investors, media owners, media buyers, advertisers) can invest in electronic media with confidence and trust.
ABCe serves the online media communities in the UK and Ireland, and is leading an international network setting global standards for electronic media. ABCe delivers global measurement standards for local markets through its work as Chair of the IFABC web standards group.”
About JICWEBS
ABC says: “The Joint Industry Committee for Web Standards in the UK and Ireland is a body created by the UK and Ireland media industry. Its purpose is to ensure independent development and ownership of standards for measuring on a site centric, census basis audience reach, frequency and activity levels including the use and effectiveness of advertising on electronic media. ABCe supports the work of JICWEBS by delivering audit and certification services for electronic media usage to these industry agreed standards.”
