Adestra wanted to expand the SMS services available to interested clients in order to maintain its agility as a digital marketing provider. Recent research conducted by Adestra, reveals that the proportion of companies optimising email for mobile devices increased by almost a quarter (22%) over the past 12 months; indication of the importance marketers now place in incorporating mobile into their strategies.
Dynmark was very well suited to help meet this changing demand and further improve Adestra’s mobile marketing capabilities. Similarly to Adestra’s MessageFocus platform, Dynmark offers a competitive solution with advanced reporting capabilities. Furthermore, its cloud services include Messaging, Campaign and Intelligence Activity and access to these is granted through a single sign-on portal.
Adestra’s CEO Henry Hyder-Smith comments: “Our clients rely on our technology to meet and exceed their marketing goals and we felt that with an increasingly mobile-dominated landscape they could benefit from best-of-breed SMS services. We chose Dynmark in particular because of their advanced technology capabilities. We felt that they have a scalable architecture that could support Adestra’s growth and expansion in the US and UK.”
Paul Putman, CEO of Dynmark adds: “We are delighted to welcome Adestra to our partner network. Dynmark is focused on delivering world-leading services to enable our partners to increase their mobile offerings by more than just sending an SMS. Brands’ communication strategies have had to address a seismic shift towards mobile as smartphone adoption has accelerated, and we are confident that Adestra clients will embrace this opportunity.”
Besides the messaging capabilities of the company, Adestra chose Dynmark for the mobile intelligent services that come with the platform. This allows users to upload their data and extract behavioural and predictive information on it, in order to intelligently filter their SMS campaigns. The interactions with the campaigns are tracked to allow users to gain a better understanding of their customers, refine communications and thus, increase ROI.
