Advantage says: The symbol is based on the concept of sailing and denotes being propelled forward – mobility and agility. It better represents the Advantage product and the culture of the company behind it: responsive, agile, innovative, and determined. Harnessing the latest technology is one of the ways we participate in our clients’ success. Our recent migration to the .NET platform and the re-design of the user interface are great examples of this.
“We’re delighted with the new logo, but more importantly we’re thrilled about the new platform and being better positioned to help our clients across the globe achieve their goals,” says Dan Heffernan, Vice President of Sales, Marketing and Product Planning. “Advantage is a global company and this new logo better represents our world-wide brand.”
The logotype is Sansation, a distinctive and contemporary font. It presents a more balanced and square profile, which reproduces well in any instance. The new logo aligns well with the new marketing campaign “Go Anywhere with Advantage,” which is rolling out over the next month.
A re-designed website is due to launch soon, as the new logo and marketing campaign are phased in.
About Advantage Computing Systems, Inc
Advantage says: “Advantage Computing Systems (ACS) develops and markets Advantage, a comprehensive subscription and order management software system for magazine, journal, newsletter, newspaper and book publishers worldwide. Headquartered in Ann Arbor, Michigan, ACS has been developing software and providing implementation and consulting services for publishers since 1979.”
