UK advertising has a global reputation for self-regulation which puts consumer protection first. We (the Advertising Association) therefore welcome the OFT’s view that, although online behavioural advertising (OBA) is in its infancy, the industry’s self-regulation efforts are a good start and a move in the right direction.
We absolutely support the OFT’s vision of an industry-wide, transparent system of self-regulation that works for the consumer. We will be working with all sides of the industry including ISBA, the IPA and the IAB, to ensure that self-regulation in this area meets the standards set elsewhere by the Advertising Standards Authority. That way we will realise the benefits – to consumers and to industry – of OBA, while addressing any potential concerns.
