Content will take the form of a global print publication available in four languages to accommodate a diverse audience of people based around the world. The appointment followed a competitive pitch including agencies from across Europe, says Cedar.
The new magazine will be launched in early July.
Aline Vuillequez, Head of Employee Communications, said, “Cedar showed us an exciting strategic and creative vision for our internal content that will truly engage our staff across both digital and print platforms. We’re very much looking forward to sharing the new Airbus magazine with our employees and can’t wait to see how they respond to the new approach.”
Cedar’s Business Development Director, Joe Costello said, “From the very first meeting we knew this was going to be a fantastic partnership and we are so excited to be part of communicating Airbus’ vision to its global workforce. Airbus is a prestigious, iconic and innovative brand, and we’re looking forward to bringing that spirit into the heart of its internal content.”
