Chester has more than 18 years’ experience in the digital advertising industry. While at the IAB, he led a team that delivered industry education, guidelines, research, and events covering display, search, and data. Prior to that, Chester spent eight years at Microsoft Advertising overseeing a variety of account management and client service teams who worked with the UK’s largest brands and digital agencies.
In this new role, Chester will work closely with the AOP and its members to further drive standards across the industry, with an aim to create premium trading principles recognised and implemented by all parties, including the buy-side. He will chair the AOP’s first Ad Quality Workshop on the 25th May.
Richard Reeves, Managing Director, AOP said: “Our members provide the highest standards but we also recognise the opportunity to raise the bar even further. We are striving to create premium trading standards, which will further enable the buy-side to clearly differentiate premium inventory from the mid-long tail. Steve's outstanding contribution as a driver for industry standards sets him apart. We are extremely lucky to be able to utilise and benefit from his expertise as we continue to establish a clear position on standards for the premium digital content community.”
Steve Chester, Standards Consultant, AOP commented: “I’m delighted to be working with the AOP and to support the great work they are doing to establish clear differentiation for the high standards delivered by their premium publisher members. Having been a permanent member of the Joint Industry Committee for Web Standards (JICWEBS) – overseeing digital trading standards for the UK including brand safety, viewability, and ad fraud – I’m pleased to be advising the AOP.”
Chester will be chairing the next AOP workshop, which will focus on ad quality and provide a forum to set out the new standards implemented by JICWEBS. Chester added: “The AOP will be looking to ensure how members can capitalise on these standards, take a leading role in the market in supporting and driving high quality standards to eradicate non-transparent unsafe, fraudulent long tail of inventory from the market, and drive awareness of the high quality of members’ inventory and content.”
The AOP Ad Quality Workshop takes place on the 25th of May at 11 Cavendish Square, W1G 0AN and will run from 13:30 – 17:30. Tickets are free for all AOP publisher members and can be booked online here.
