The appointment was announced by Senior Vice President Daisy Veerasingham, who heads AP's video business.
Shaw (pictured) will be part of the EMEA and Asia management team and his primary charge will be to oversee AP’s product licensing to broadcasters, print and digital media. He will have overall responsibility for how Associated Press customizes its content to meet customer and market needs, working closely with AP’s text, photo and video editorial teams.
“Andrew has an impressive record in the media industry, with more than 15 years’ international board level experience in audio-visual content and music rights businesses, most recently as managing director of broadcast, online and recorded media for PRS for Music,” Veerasingham said. “This, plus his senior positions with Liberty Global in Japan, and Telewest and Flextech in Europe, will help AP keep an absolute focus on driving its EMEA and Asia business forward.”
“I’m delighted to be joining as prestigious an organization as the AP,” said Shaw. “The scale and breadth of AP’s output is second to none. Its journalists’ authoritative and timely coverage of breaking news, sport and entertainment is read or viewed by half the world’s population every single day. As the changing media landscape impacts the way in which our customers use news, we have to evolve our product set to anticipate and exceed their news supply requirements. I look forward to working with the sales and editorial teams across all media formats to make that evolution a reality.”
AP is in the midst of a multimillion-dollar upgrade of its newsgathering infrastructure in order to provide high-definition images to the broadcast and digital industries. At the same time, AP will also significantly increase the depth and breadth of video content available from around the world. The upgrade is the single biggest investment in the AP’s London-based video business since 1998, when the AP acquired Worldwide Television News.
