The partnership will see the relaunch of Archant’s drive24.co.uk sites, powered by Motors.co.uk. The sites will allow users of drive24 to access over 150,000 cars advertised through Motors.co.uk, and provide dealers within Archant circulation areas the opportunity to advertise on a network that covers over 1.5m unique visitors a month (comScore July 2011). drive24 will be promoted across Archant’s 180 websites and over 60 daily and weekly newspapers, with a total circulation of approximately 2 million copies a week, across East Anglia, London and the South West.
Peter Swallow, Commercial Director for drive24 comments: “We are delighted to be partnering with Motors.co.uk, which is perfectly placed to provide the technology and scale required to make drive24 a must-visit portal for local car buyers. Our advertisers will benefit from a sizeable audience through the combined drive24 and Motors.co.uk network that now includes both print and online. Our focus through our dedicated advertiser support team will provide superior service and cost effective response to our dealer network.”
Garry Hobson, CEO of Motors.co.uk comments: “Our new partnership with Archant will provide dealers with a unique mix of local and national exposure. Archant has a rich history of providing local advertisers with valuable advertising opportunities, and we are proud to be part of the product portfolio. With drive24 powered by Motors.co.uk, local users will have access to industry leading search technology and a rich choice of cars.
Motors.co.uk is owned by the Daily Mail and General Trust Plc and is one of the UK’s largest car search response networks for motor dealers. Motors.co.uk has 1.5m monthly unique visitors* advertising over 150,000 used cars for sale with major national and regional partners including Mail Online, Honest John, Parkers.co.uk and Desperate Seller. (*Source: ComScore July 2011).
