The magazine is published in six languages and localised for eight markets including Austria, Belgium, Germany, Russia, Switzerland, Poland, Italy and the UK.
Content in the launch issue (just out) includes an exclusive interview with Jeep’s Head of Design, Mark Allen, customisation ideas, as well as features about passionate owners – and their Jeeps – from around the world.
Archant Dialogue has 25 years’ experience in producing engaging and effective multi-lingual membership magazines for global brands, including Saab and Harley-Davidson.
“Magazines for such passionate communities need to work really hard – they need to dig deeper than more traditional magazines and offer members that little bit more,” said Zoë Francis, launch publisher.
“Getting to know the Jeep brand, and their owners, has been an intense process that we started months before planning the first issue. It was really important for the team to get under the skin of the brand and really understand what makes it so special for the enthusiasts.”
The magazine is also available in digital formats.
“Integrating the printed magazine with the website and all other communications channels is vital too,” added Zoë, “so the magazine is packed with drivers and calls to action that direct readers to the Group website and social channels.
“We also encourage feedback and the submission of user-generated content as this will be the lifeblood of the magazine in the future. We also hope to extend some of the content areas on to the website in the future so readers can get new content in between issues of the printed magazine.”
