The service will allow private and trade advertisers to follow a streamlined workflow to rapidly build, preview, schedule and securely pay for an advertisement across web and print titles within the Archant group.
The portal will initially be available in the Greater London region, before rolling out across all of the publisher’s entire estate. Archant’s publications include over 60 weekly regional newspaper titles, 180 websites and 80 magazines, including monthly county Life glossies.
Michael Mendoza, CEO Lineup Systems comments: “We are delighted that Archant have selected us to deliver their self-service advertising portal. One of the key drivers for the project is usability and we have extensively analysed the design, user behaviour and qualitative user experience. It's an exciting project and we look forward to our partnership.”
Tony Davison, Group Director of Information Systems, Archant, comments: “We are very pleased to have chosen Lineup Systems to work with us to enhance a key area of our business. We wanted to improve the way our customers do business with us and provide an easier and better experience for them. Lineup provided a robust and highly adaptable solution that fits ideally with our operations and the changing needs of our customers."
About Lineup Systems
Lineup Systems says: “Lineup Systems is an innovation led company, specialising in web-based solutions for advertising booking, management, analytics and CRM in the publishing, online and broadcast media industries.
Lineup Systems’ products are installed across 26 countries in 19 languages, and support more than 2000 advertising users and 96 of the world’s leading publishers in achieving their goals. Over 300 print and online titles rely on Lineup Systems’ solutions for their advertising, planning, editorial, pre-press and content management needs. Clients include Metro International, Time Out London and New York, The VICE Group and Abu Dhabi Media Company
Lineup Systems’ team is drawn from a variety of international advertising backgrounds, representative of the print, digital and broadcast channels the company supports; ensuring industry expertise is the cornerstone of the business.”
