Atex, a provider of technology solutions for the media industry, and Froomle, a provider of AI based recommender systems for hyper personalisation in news and media, have announced a strategic partnership aimed at delivering enhanced digital experiences for their clients.
The partnership combines Atex’s expertise in delivering content-rich, data-driven digital experiences with Froomle’s cutting-edge personalisation and optimisation technology. The result will be a solution that allows clients to deliver highly targeted and personalised content experiences to their audience.
Froomle technology uses AI to create a personalised reading experience while consuming digital content. Froomle focuses on recommendations that help users access the most relevant content regardless of the channel.
“We are very excited to be partnering with Froomle,” said Cesare Navarotto, chief digital officer at Atex. “Their expertise in personalisation and optimisation, combined with our technology platform, will allow us to offer our clients a unique and powerful solution to improve their digital content experiences. We look forward to working together to bring this innovative solution to market.”
“We are thrilled to be partnering with Atex,” said Koen Verstrepen, CEO of Froomle. “Their reputation for delivering innovative technology solutions, combined with our focus on personalisation and optimisation, makes this partnership a natural fit. We believe this partnership will bring significant benefits to our clients, helping them to deliver more engaging and effective digital content experiences.”
You can find out more about Atex in our Publishing Services Directory.Keep up-to-date with publishing news: sign up here for InPubWeekly, our free weekly e-newsletter.
