With a print run of 200,000, the magazine will form a major part of the cruise operators re-brand of their loyalty club which will be called The Peninsular Club. The magazine is mailed to a list of regular, loyal cruisers across the UK.
The relaunch will coincide with the 175th anniversary of the Peninsular Steam Navigation Company next year.
Mark Lonergan, Managing Director at August Media, says: “We are delighted to be working with the UK’s leading cruise operator and such an iconic, British, heritage brand.”
Laura Geileskey, Marketing Services Coordinator at P&O Cruises says: “August Media absolutely understands our brand and how we want to communicate to our passengers. We are really excited to be working with such a dynamic agency on the launch of the new P&O Cruises Peninsular Club loyalty magazine.”
