Chas Hallett, Autocar editor, said: “Autocar.co.uk is a popular digital brand with global appeal and we want to ensure that our international audience can reach us in whatever format they want.”
The first Autocar iPad app ‘Autocar: Fast Cars’ is now available for download from the Apple App Store, priced £2.99. The ‘Autocar: Fast Cars’ app brings Autocar to life, allowing the user to get up close and personal with 20 of the world’s most desirable cars including the iconic Bugatti Veyron, Ferrari 458 Italia and the Aston V12 Vantage. Two more Autocar apps are currently under development for release in spring 2011.
A full digital edition of Autocar magazine, containing every single piece of content of the print edition, can be downloaded weekly from mag.autocar.co.uk for £2.80 an issue. Readers who subscribe, at £89 per year for 51 issues, will find that their computer will automatically download the latest issue every Wednesday morning, allowing them to read the magazine as soon as it is available in the shops, wherever they are. The digital issues can be viewed on PC or Mac and are also fully iPad compatible.
The ‘Autocar: Fast Cars’ app has been created using only brand new content devised specially for the Apple iPad and features in-depth drives of the top 20 performance cars, as chosen by the Autocar team. The app, which currently has a 4 1/2 star rating on the Apple App Store creates a unique experience, as images are transformed into full-screen galleries, video adds depth to traditional reviews, and road tester vox-pops, engine noises and pop-ups all bring the cars to life.
‘Autocar: Fast Cars’ is the first iPad app to be launched by Haymarket Consumer Media, and contains interactive advertising from Renault, Seat and Mercedes. The launch is being supported with two million advertising impressions across the Haymarket portfolio, editorial support and advertising in all relevant magazines.
