Mobile navigation

News 

Aviation titles commit to combined BPA audit

Two leading media brands serving the international aviation industry have committed to independent audits of circulation and web traffic by BPA Worldwide.

Aviation Security International & Aviation Maintenance Magazine, are both published by Aerospace Media, a trading arm of ASI Publications Ltd. The titles, which are both published online and bi monthly in print, have served the aerospace industry for over 30 years.

The publishers are keen to formally track and authenticate recent growth in web traffic to the Aviation Security International site whilst, having recently acquired Aviation Maintenance Magazine are reapplying for BPA membership under the new ownership. 

Publisher Adrian Broadbent says: “Especially after the recent acquisition of AVM, and as the new publisher, we are committed to the ongoing validation of the existing strong circulation which had been audited for many years. Our advertisers across both publications will now have maximum reassurance in the circulations that will help with their media planning for the future.” 

Stuart Wilkinson (pictured), BPA Worldwide’s Managing Director EMEA, added: “We congratulate Aerospace Media on their move to audit the magazine circulation and web traffic of their portfolio. Providing the market with independently verified data across their brand offerings will help build long term relationships with advertisers and in the aviation and aerospace sector. Demonstrating audience reach to advertisers has never been more critical.  ”

About BPA Worldwide

BPA says: “A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Worldwide, BPA serves more than 2,500 media properties—including over 1,700 B-to-B publications, more than 300 consumer magazines, 150 newspapers, 380+ web sites, 50 events, email newsletters, databases, wireless and other advertiser-supported media—as well as 2,700 advertiser and agency members. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news.”