For its 11th edition, Publish Asia will focus on successful case studies showing how media companies in Asia and elsewhere are taking advantage of the economy’s recovery to improve performances and also define and implement innovative strategies that will help secure the future. The theme of the event is "Driving future-proof media growth."
“Publish Asia’s main industry partners have endorsed Thailand as their preferred venue for 2011. Going back to Bangkok was therefore an easy decision to take for the Asia Pacific Committee”, said Pichai Chuensuksawadi, Editor in Chief of The Bangkok Post and Chairman of WAN-IFRA’s Asian Pacific Committee.
“The publishers in Thailand are eager to host peers from across Asia and to benefit from Publish Asia’s unique learning and networking opportunity,” he said.
Publish Asia 2011 will explore forward thinking innovations in the newsroom with its Newsroom Summit, and for production and technology developments through the Printing Summit conference. The 2011 edition will feature a new addition, an Advertising Summit focussing on the cross media opportunities.
“We see good reasons for being optimistic,” said Thomas Jacob, WAN-IFRA’s Deputy CEO and Managing Director for Greater Asia Pacific. "2010 was a fairly good year for the news publishing industry in Asia, and prospects for 2011 look even better. Using the better times to adequately prepare for the future is key.”
Publish Asia highlight include:
• The Newsroom Summit, which will tackle the problems and challenges facing editors, managing editors, news editors, chief reporters and all those who are involved in leading and managing newsrooms in a multiple media environment.
• The Printing Summit, which is aimed at technical and production directors, prepress and plant managers and IT heads who manage the publishing and printing operations. The summit will concentrate on new technologies and trends with a special emphasis on cost-saving tools and techniques in production.
• The Advertising Summit, which will cover the latest trends that are transforming the relationships between media companies, advertisers and agencies.
• The Expo, which will showcase the latest technology and service offerings for optimizing newspaper production on print as well as on new media platforms.
Other events held at Publish Asia will include one-day, in-depth learning seminars on specific topics and on-site visits to cutting-edge media houses in Bangkok.
The winners of the much awaited Asia Media Awards 2011 will be presented during the Asia Media Awards Gala Dinner on 28 April. Registration is now open and the deadline for entries submission is on 1st March 2011.
For the evolving conference programme, registration information and other details, please consult the website.
