Bauer will soon be using Adpoint to manage all booking phases, from brief to billing – a decision which will allow management to greatly reduce the number of systems used within the business and improve ways of working across many of its core teams, says Lineup.
Bauer Publishing UK approached Lineup after conducting an audit into its activities, which showed there was duplication between central admin teams and crossovers between technology. The audit also highlighted that time spent performing admin tasks was increasing, resulting in staff having fewer opportunities to find and secure new business.
Bauer says it is confident that the adoption of Adpoint will allow:
- The consolidation of multiple systems to best support the sales team
- A reduced need for manual workarounds
- The reduced duplication of data and systems
- The automation of low value tasks and reduce the team’s reliance on manual data entry
- Optimised automation through streamlining and simplifying core business processes
- Improved business intelligence by creating a 360 degree view of the customer, with all account, booking and associated information available in one place
- The business to keep pace with new technology
By investing in a fully integrated revenue solution, Bauer hopes to create the ability to keep up with planned new sales initiatives, including marketing services, agency order systems and creative cross-media deals.
The company will also be using a series of add-ons via Lineup’s Adpoint Plus program to enhance the software’s core functionality further. The program includes key product integrations for seamless data feeding into existing systems, and a range of self-service portals to make it easy for Bauer’s customers to interact with their offering and view their account information 24/7.
Susan Macdonald, VP International Sales, Lineup Systems, believes that Adpoint is perfectly positioned to deliver on all three goals for Bauer’s project: increased agility; improved collaboration between teams; and boosted revenue: “Adpoint is one single solution that will help Bauer overcome so many challenges. Crucially, it will allow teams to book and manage all media channels in one place, without the need to switch between systems or rekey information multiple times into different platforms. It was clear from the audit that these practices were leading to considerable losses for Bauer, both in terms of hours spent on tasks and lost sales opportunities.
“We’re delighted to be able to introduce Bauer to market-leading technology that will positively transform its internal processes and enable teams to react faster to changes within the media industry. We look forward to working with Bauer to ensure all users benefit from the software in the years to come.”
Nicky Holt, Managing Director Commercial, Publishing, Bauer Media said: “Working with Lineup and adopting Adpoint will improve our ways of working, make our processes more intuitive and hopefully make all our people’s lives easier. This in turn will give our teams more time to spend with their customers, providing clients an improved experience across all our Publishing platforms and brands.”
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