In the year of the magazine’s 40th birthday, the new and improved digital home for Yours includes shoppable product reviews, providing users with the ability to buy trusted products hand-picked by the editorial team directly - a first for the 50+ women’s market, says Bauer Media.
The new website is also mobile-responsive enabling users to access the content easily across multiple platforms, reflecting the needs of users.
Liz Martin, Publisher, Bauer Media Women’s Specialist brands, says: “The Yours team have worked seamlessly to produce a thoughtful, beautifully-crafted new site which really understands the needs of our users from the 50+ women’s market and which will support our many Yours-branded businesses. It also gives our commercial partners a fresh new way to reach this growing online audience, opening doors for dynamic multiplatform campaigns.”
Delivering a broad mix of content in line with the magazine, the new Yours.co.uk is built around the core pillars of Health & Lifestyle; Money & Shopping; Travel & Leisure and Relationships. At the heart of the site is the ‘Yours Recommends’ channel which is dedicated to supporting the many Yours-branded businesses including Retirement Services, Events, Travel, Diet Club, Friendship & Romance, Switching and Bingo.
According to the publishers, the site allows users to find trusted advice and useful information on a huge range of topics relevant to the female audience over 50, enjoy a range of craft projects and recipes, win daily prizes, shop for great value products and services all specially selected by the Yours team, as well as enjoy regular favourites from Yours magazine including health, fashion, beauty, days out and real life stories.
The launch of the website also extends Yours’ commercial offering, allowing the title to provide multiplatform solutions for advertisers and brands. The first brand to take advantage of this proposition at launch is Guide Dogs - the UK charity for the blind and partially sighted. An original partnership saw Yours readers sponsoring a guide dog puppy and naming him, with regular advertorials in the magazine covering his progress. With the launch of Yours.co.uk this partnership will extend online in the form of a donation page, display advertising and articles allowing site visitors to keep up to date with the sponsored puppy.
Sharon Reid, Editor, Yours, added: “For many in the 50+ audience the internet can seem to be a daunting place, where it’s hard to know who or what you can trust and where websites can feel incredibly complex and impenetrable. Yours is known for the quality and relevancy of its advice and for providing our readers with an environment that is safe and cosy, so it makes perfect sense therefore for Yours to provide an online experience that focuses on simplicity and ease of access alongside the reliability and relevance of information. Yours.co.uk will be the safe and easy way to access trusted, targeted and useful information at any time.”
The launch is being supported with a two week ‘Win a prize a day competition’ and support across all Yours channels, including the print magazine, social media and email newsletters.
