With over £17 billion of funds under management, Brewin Dolphin offers financial and investment advice to thousands of clients and professional advisors around the UK. The company chose business information from the Financial Times, which it uses in conjunction with other data sources, to ensure all decision-making is based on the best and latest market knowledge.
Specialist research teams, investment managers and financial planners in more than 40 offices will use the Financial Times newspaper and FT.com to access news and expert opinion on global business and the financial markets. By purchasing Financial Times information on a company-wide basis, significant cost benefits and improvements in customer service are anticipated.
John Beeston, Director at Brewin Dolphin, commented: “The Financial Times offers the accurate news and insight we need to help deliver a high quality service to all our clients. Through a FT Corporate Licence we’ve consolidated purchasing to a single contract for easier management, reduced costs and improved service levels. All our staff can now access the FT’s journalism in a format that suits them.”
Caspar de Bono (pictured), Managing Director of B2B for the Financial Times, adds: “With a strong client focus, Brewin Dolphin is using high value information to drive better decision-making and create a competitive advantage. We are delighted to be working with Brewin Dolphin and seeing our market intelligence used to help them grow their business.”
About the Financial Times
The FT says: “The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing extensive news, comment and analysis, the newspaper is printed at 23 print sites across the globe, has a daily circulation of 397,600 (ABC figures, July, 2009) and a readership of 1.3 million people worldwide. FT.com is the definitive home for business intelligence on the web, providing an essential source of news, comment, data and analysis for the global business community. FT.com attracts 11.4 million unique users, generating 83.2 million page views (ABCe figures, March 2009) and now has over 1.4 million registered users.”
About the FT Corporate Licence
The FT says: “The licence was introduced in April 2008. It is designed for organisations that need unlimited access to FT digital content for ten or more subscribers via FT.com or third party channels. The benefits of the licence are a lower unit price for group subscriptions and more flexible rights. The costs per subscription decreases as more are purchased, creating an economy for the corporate purchaser. The licences grant rights for users to access Financial Times journalism on FT.com and third party distribution platforms. More than 650 corporate customers now benefit from a Corporate Licence.”
