This, according to Brightcove, which will open the door for Brightcove Video Cloud online video platform customers to package, securely distribute, and protect playback of video content on more than 440 million consumer electronics devices through Google’s Widevine multi-platform digital rights management (DRM). The combination of Brightcove’s newly announced Video Paywall Solution Framework and Widevine DRM will create a robust foundation for digital media publishers to roll out revenue-generating pay media services across smartphones, tablets, PCs, and smart TVs.
With Widevine, Brightcove will add support for one of the most widely deployed DRM solutions in the market, which, according to Widevine, reaches more than 440 million devices, including more than 270 million televisions, Blu-ray players, set-top boxes, and game consoles. The announcement comes as online video consumption rates continue to escalate, allowing media publishers to capitalize on the growing popularity of long-form, premium TV content on the Web.
“Brightcove’s support for Google Widevine will make it easier than ever for Brightcove customers to implement DRM capabilities that are such a critical element to premium multi-screen video offerings,” said Eric Elia, vice president of TV solutions at Brightcove. “This will eliminate a great deal of the cost and complexity normally required to implement DRM across the broad range of devices that our customers are reaching.”
Brightcove plans to incorporate cloud-based Widevine DRM packaging into the Video Cloud media asset ingestion process. This will allow content owners and licensees to securely upload premium content and have it programmatically encrypted and packaged with Widevine DRM. Once packaged, these assets can then be distributed via Video Cloud to distribution partners and content delivery networks for delivery to consumer experiences on PCs, smartphones, tablets, smart TVs, gaming consoles and other consumer electronics devices that support the Widevine technology.
Widevine DRM will join the multi-layered suite of Video Cloud content protection capabilities, which includes Adobe Flash Access DRM, Apple HTTP Live Streaming (HLS) encryption, domain restrictions, player whitelisting, and others.
About Brightcove
Brightcove says: “Brightcove Inc, a leading global provider of cloud content services, provides a family of products used to publish and distribute the world’s professional digital media. The company’s products include Brightcove Video Cloud, the market-leading online video platform, and Brightcove App Cloud, a pioneering content app platform. More than 3,800 customers in over 50 countries rely on Video Cloud to build and operate media experiences across PCs, smartphones, tablets and connected TVs.”
