As of yesterday, O2 customers will be offered access to Cafeyn’s subscription service and its range of digital magazines.
The announcement comes as O2 launches O2 extras, enabling customers to choose from a range of digital perks. Under the deal between Cafeyn and O2, Cafeyn will be available to new and upgrading O2 Pay Monthly customers. Cafeyn will be the only information streaming service on offer.
Depending on the mobile tariff chosen by the customer, their contract will include either a 3 month or 6 month subscription to Cafeyn. Existing O2 customers will also able to sign up to Cafeyn through their MyO2 platform and simply add it, for a monthly subscription charge, to their existing O2 mobile bill.
“With O2 extras we want to give our customers the best range of subscription services. As a leader in information streaming, Cafeyn was an obvious choice and allows our customers to benefit from full access to a wide range of fantastic magazines on their mobile device,” says Nina Bibby, Chief Marketing Officer, O2.
Cafeyn is experienced at bundling its information streaming service with telcos. Cafeyn has partnered with telcos such as Bouygues Telecom, Free and SFR and also expanded its portfolio of partnerships with Pay TV platforms such as Canal+ and e-commerce platforms like C-Discount. These partners have chosen Cafeyn to support their efforts in differentiating their services, supporting their customer acquisition and retention efforts and creating real customer ‘stickiness’ on their platforms, says Cafeyn.
“We are delighted to be partnering with O2 to bring the Cafeyn service to O2 customers. This partnership is a major milestone in Cafeyn’s international expansion as it replicates the success we’ve encountered with other telco partners. Having O2 as a partner reinforces our position in the UK and our decision to set up our UK office and team, headed by Blaise Keen, Country Manager UK”, said Laurent Malek, CRO & Head of International, Cafeyn.
You can find out more about Cafeyn in our Publishing Services Directory.
