Callcredit will build and host a CRM database of customer details, whilst its Interaction Centre will handle all subscription-related customer communications. These will include both online and off-line consumer contacts for new subscriptions, enquiries and renewals, utilising both trained customer advisors and a specifically designed front end website, which will link through from the Guardian’s existing website.
Chris Savage, Managing Director of Callcredit Marketing Solutions, said: “We are delighted to be working with The Guardian, to help them attract and retain subscribers in such a competitive and dynamic market place. We have extensive experience in delivering these types of services, integrating data, people and systems to effectively manage customer relationships in today’s complex multi channel environment.”
Kai Muxlow, Newspaper Sales Manager at The Guardian, said: “Callcredit has a great deal of experience in managing subscription services and we are looking forward to developing a successful partnership with them.”
About Callcredit Information Group
CIG says: “The Callcredit Information Group (CIG) brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics to enable our client base of businesses and consumers to make informed decisions using our innovative products and services.
CIG’s products and services are delivered in five distinct areas:
• Strategic Planning
• Customer Acquisition
• Customer Verification
• Customer Management & Value Building
• Collections & Recoveries
To ensure effective delivery, the Group is divided into two complimentary divisions:
• Credit Solutions, encompassing specialists in credit risk, ID verification services and tracing tools
• Marketing Solutions, providing specialist knowledge in customer analytics, consumer targeting, database building and hosting, marketing communications, business modelling and market analysis.”
