Companies advertising in titles such as marketingweek.co.uk will now be given the opportunity to have a video professionally produced and then streamed into marketingweek.co.uk for 12 months.
Video Direct has already successfully completed a number of video production projects for Centaur Media, more recently for Marketing Week’s round table discussions with Google and Sony Music. The company will now be focussing on helping other Centaur Media titles generate advertising revenues through video production and promotion.
Video Direct supplies UK wide video production and streaming services to publishers on a wholesale basis with Centaur Media adding a margin to cover the video’s promotion online. Video Direct will also be focussing on helping Centaur generate revenue from advertisers with a pre-existing video by supplying its interactive multi channel video player to participating titles.
Tim Potter (pictured), Managing Director, Business Publishing at Centaur Media PLC said “Video Direct is the most flexible and responsive on-line video specialist we have worked with, enabling us to offer a wide range of differently priced options for clients.”
Tina Veater, Sales Director of Video Direct said “Centaur Media’s business to business portfolio is perfect for our video production and streaming tools. They are the leading titles in their sectors and as such carry considerable gravitas. They offer the perfect platforms for advertiser business video to be streamed into.”
About Video Direct
Video Direct says: “Video Direct helps publishers make money from online video. Through clever use of technology and a network of 400 professional film makers, Video Direct aims to provide publisher’s advertisers with access to affordable online video production services and the targeted media channels on which to promote them.”
