The CMA International Content Marketing Awards have become the single most competitive content marketing awards globally, with more entries per category from more agencies battling to win across 20 prestigious categories, says the CMA. With 81 content marketing agencies submitting over 450 entries from six continents, including countries such as Australia, South Africa, USA, Canada and Germany, the total number of countries submitting entries is a 33% increase from 2013, with the number of agencies submitting entries increasing 29% year-on-year.
This year’s awards see entries submitted for work created for over 130 brands and businesses with 60 separate agencies having been nominated.
Clare Hill, Managing Director at the Content Marketing Association, commented: “The landscape is shifting at such a fast pace and it’s great to see such a massive diversity of content being created by such a wide variety of agencies. If you win one of these awards it truly means you are best in class on a global stage.”
The first stage was judged by over 60 judges from across the agency world from both CMA members and non CMA member agencies. The second stage will be held on November 4th and the winners announced on November 26th.
The awards follow the CMA International Content Marketing Summit, also taking place on November 26th, at Kings Place, London. Speakers confirmed include Google, Buzzfeed, Net-A-Porter, The Prince’s Trust, Jamie Oliver Group, WGSN, Velocity, Econsultancy, and House of Fraser.
The full shortlist of nominees is listed out below:
BEST AUTOMOTIVE
Audi Magazine - Northstar (Audi)
Auto. Magazine (Print) - KircherBurkhardt GmbHDas (Volkswagen AG)
Das Auto. Magazine (Web) - KircherBurkhardt GmbH (Volkswagen AG)
GoPlaces with Toyota - Pacific Plus (Toyota)
Hyundai – Honest - Red Bee Media (Hyundai)
Lamborghini - G+J Corporate Editors (Lamborhgini)
Made by Sweden - Matter AB (Volvo cars Sweden)
Mazda Zoom Zoom - Redwood (Mazda)
Spirit Magazine - Summersault (Triumph Motorcycles)
This Way - Sunday (Toyota)
BEST FINANCE
B NK / B NQ - Mediafin Tijd Connect /Echo Connect (BNP Paribas Fortis)
Barclays Editorial Board - Redwood (Barclays)
Curiosity, The Art of Inquiry - WSJ. Custom Studios (Fifth Third Private Bank)
Economia - Progressive Customer Publishing (ICAEW (Institute of Chartered Accountants England and Wales))
‘Five Sceptics, Five Days’: Barclays Mobile Banking App Campaign - StartJG (Barclays)
Little Book of Wonders - Brave New World (Barclays (Wealth and Investment Management))
MasterCard Travel Hints - Crane Ltd. (Hungarian Representative Office of MasterCard Europe Sprl)
Money Matters - Seven (Sainsbury's Bank)
PetPeople - Sunday(Allianz - Petplan)
Vitality with PruHealth and PruProtect - John Brown Media (PruHealth and PruProtect with Vitality)
BEST TRAVEL & LEISURE
#allin or nothing - We Are Social (adidas)
Az - zait - Plot Content Agency (Casa do Azeite)
British Airways' High Life - Cedar Communications (British Airways)
Golfbreaks.com - August (Golfbreaks.com)
Holland Herald - G+J Custom Content (Bertelsmann) (KLM Royal Dutch Airlines)
Jetstar Airways Inflight Media - Ink (Jetstar Airways)
Lufthansa Media Group - G+J Corporate Editors (Deutsche Lufthansa AG)
Qantas The Australian Way - Bauer Custom Media (Qantas)
The Club Cedar – Communications (British Airways)
The Virgin Holidays Cruises Guide to Cruising - Branded3 (Virgin Holidays)
BEST MEMBERSHIP (NOT-FOR-PROFIT/CHARITIES/ASSOCIATIONS)
Beer - Think (CAMRA)
INTHEBLACK - Bauer Custom Media (CPA Australia)
ICAEW Portfolio ICAEW - Progressive Customer Publishing (PCP) (Institute of Chartered Accountants
England and Wales))
Financial Management magazine & app - Seven (Chartered Institute of Management Accountants (CIMA))
Here: A magazine about where we live - Smoke Creatives (Shelter)
Men United - Zone (Prostate Cancer UK)
Modus (Royal Institution of Chartered Surveyors - Sunday (RICS))
People Management - Haymarket Network (CIPD)
Stockholm Chamber of Commerce - OTW Communication (Stockholm Chamber of Commerce)
The National Insurance Brokers Association - Mahlab Media (The National Insurance Brokers Association)
BEST CONSUMER MEMBERSHIP
BOOTS HELSE & VELVÆRE (Health & Wellness) - REDINK (Boots apotek, the pharmacy chain)
IKEA Family live - August (IKEA)
Gugelhupf - G+J Corporate Editors (Dr. August Oetker Nahrungsmittel KG)
Harley Owners Group (EMEA) - Archant Dialogue (Harley Owners Group EMEA)
My VIP magazine - John Brown Media (Pets at Home)
magazine of OZ - Pr - opaganda nv Profiel (OZ ('Independent mutual health insurance'))
Our World - August (P&O Cruises)
The Club Cedar - Communications (British Airways)
BEST RETAIL CONSUMER
Fresh Living Magazine - John Brown Media South Africa (Pick n Pay)
John Lewis Edition - John Brown Media (John Lewis)
McDonald's FryFutbol - OMD International, Facebook and Arc Sponsorship (McDonald’s)
#1969denim - August (Gap)
Nudie Jeans - Matter AB (Nudie Jeans)
Ocadolife - August (Ocado)
Sainsbury's magazine - Seven (Sainsbury’s)
#SummerSOS - We Are Social (F&F)
Tesco magazine - Cedar Communications (Tesco)
Waitrose Kitchen - John Brown (Waitrose)
BEST NON-RETAIL CONSUMER
Amazing Baby Rescue Me - We Are Social (evian)
CDM Global storytelling - We Are Social (Cadbury)
Cineworld multi - channel content - Immediate Media Co (Cineworld)
Completely London - August (Kinleigh, Folkard & Hayward)
Foxtel Magazine - Bauer Media (Foxtel)
The Pack - Mediablaze Group - Global Content Strategy (Merrell)
Go Explore - Mediablaze Group (ESET)
Jobsite: Content Strategy - Seven (Jobsite)
Virgin Media Commonwealth Games - Redwood (Virgin Media)
Virgin Media Presents - Redwood (Virgin Media)
BEST PUBLIC SECTOR/GOVERNMENT
Business is Great - Say Media / M4C (UK Government)
DRØM - REDINK (Dreams) (Norsk Tipping, the Norwegian National Lottery)
Ethos journal and website - Sunday (Serco)
Growing Power - How Swedfund helps fight poverty through sustainable business - Spoon Publishing (Swedfund)
INNSATS - REDINK (Norwegian Armed Forces)
Public Finance - Redactive (Chartered Institute of Public Finance & Accountancy)
SPK Magazine - muehlhausmoers corporate communications (Stiftung Preußischer Kulturbesitz)
Sibelga Content Platform - Propaganda (Sibelga)
The Children's Society (Magazine, Impact Report & Annual Report) - Northstar (The Children’s Society)
Tesco Online Field Trips - Zone (Tesco)
BEST SPECIALIST
#bestsummerever - Cedar Communications (British Airways)
#Cumberbatch - Cedar Communications (British Airways)
Goodwood Revival Programme - Northstar (Goodwood Road Racing company)
London/Austin Guide - Cedar (British Airways)
My Pet Pals from Pets at Home - John Brown Media (Pets at Home)
RBS Pocket Money - John Brown Media (Royal Bank of Scotland)
Roast recipe collection by Sainsbury's - Seven (Sainsbury’s)
Tesco finest* - Cedar Communications (Tesco)
The McDonald's EURO Cup, In the Footsteps of Legends - Arc London (McDonald’s Europe)
365 - Seven46 (IAAF)
BEST B2B: INDUSTRY AND MANUFACTURING
Bouwfonds Ontwikkeling - NAW Magazine - Proof Reputation (Bouwfonds Ontwikkeling)
CIBSE Journal - CPL (Chartered Institution of Building Services Engineers)
EDGE Magazine - Appelberg Publishing Agency (Seco Tools)
On Time – Rubrik AB / More PR - Elanders Annual Report 2013 (Elanders AB)
GODE ROM - REDINK (Moelven Industrier AS)
Legend - Appelberg Publishing Group (Scania)
PlumbParts - Redactive (The Wolseley Group)
Print Power magazine - Soul Content (Print Power)
Shape - Appelberg Publishing Group (SCA)
The Power of Shunya - OgilvyEntertainment (DuPont)
BEST B2B: PROFESSIONAL AND FINANCIAL SERVICES
Business Agenda - John Brown (Royal Bank of Scotland)
Business Strategy Review - Cedar Communications Ltd (London Business School)
economia - Progressive Customer Publishing (PCP)(ICAEW (Institute of Chartered Accountants England and Wales))
InBusiness - Globe Edge (KPMG Enterprise Canada)
Market - Sunday (Lloyd's of London)
Professional Manager - Think (Chartered Management Institute)
RBS Business Sense - John Brown Media (Royal Bank of Scotland)
RBS FT.com SmartMatch powered by Smartology - MediaCom (Royal Bank of Scotland)
Sparkle - Cypres (bpost)
Strategies for growth - Seven( Grant Thornton UK LLP)
BEST B2B: TECHNOLOGY AND TELECOMS
Business in The Cloud - ZenithOptimedia (Friedhelm Loh Group)
be top - muehlhausmoers corporate communications (Friedhelm Loh Group)
EE Future Thinking - MEC (EE)
Eplanet - muehlhausmoers corporate communications (Eplan Software & Service GmbH)
GARS - Newmen (Gars Telecom)
I - Global Intelligence for the CIO - Seven (I - CIO) (Fujitsu)
Nikon Pro - Cedar Communications Ltd (Nikon Europe BV)
Security Focuses: The New Battle of Britain - First Base Communications (SecureData)
Telenor - JG Communication (Telenor)
BEST BROCHURE/CATALOGUE
Baselworld Brand Book 2014 - Sunday (Baselworld, MCH Swiss Exhibitions)
Design Today - Sunday (John Lewis)
Fortnum & Mason Christmas Brochure - CPL and Seven Dials (Fortnum & Mason)
Indigo Home - John Brown Media (Indigo Living)
John Lewis HOME - John Brown (Spring/Summer 14 and Autumn/Winter 14) (John Lewis)
Ramblers Worldwide Holidays - Precision Creative and Media (Ramblers Worldwide Holidays)
Technology - Sunday (John Lewis)
Transformations - TCOLONDON (Levi’s)
YPI Selection - Progressive Customer Publishing (PCP) (Yachting Partners International (YPI))
ZSL zoo guides - Think (ZSL (Zoological Society of London))
DESIGNER OF THE YEAR
John Lewis HOME - John Brown Media (Spring/Summer 14 and Autumn/Winter 14) (John Lewis)
IKEA Family live - August (IKEA)
Ocadolife - August (Ocado)
&London - Sunday (Strutt & Parker)
Ethos - Sunday (Serco)
FM app - Seven (Chartered Institute of Management Accountants (CIMA))
John Lewis Edition - John Brown Media (John Lewis)
Market - Sunday (Lloyd's of London)
Modus - Sunday (Royal Institution of Chartered Surveyors (RICS))
Virgin Holidays Unleashed - FuturePlus (Virgin Holidays)
EDITOR OF THE YEAR
Here: A magazine about where we live - Smoke Creatives (Shelter)
Completely London and The Experts - August (Kinleigh, Folkard & Hayward and Flight Centre)
IKEA Family live - August (IKEA)
British Airways' High Life - Cedar Communications (British Airways)
Ethos journal and website - Sunday (Serco)
ICAEW Portfolio - Progressive Customer Publishing (ICAEW (Institute of Chartered Accountants England and Wales))
John Lewis Cook Edition - John Brown Media (John Lewis)
John Lewis Edition - John Brown Media (John Lewis)
This Way - Sunday(Toyota)
Waitrose Kitchen - John Brown Media (Waitrose)
BEST USE OF PHOTOGRAPHY
John Lewis HOME - John Brown Media (Spring/Summer 14 and Autumn/Winter 14) (John Lewis)
#1969denim - August (Gap)
#allin or nothing - We Are Social (adidas)
Delta Lloyd - Magazine (Cover) - Proof Reputation (Delta Lloyd Group)
House by John Lewis - Sunday (John Lewis)
INTHEBLACK - Bauer Custom Media (CPA Australia)
Land Rover – Albania - Redwood (Land Rover)
Lederne – ‘Management by fear’ - REDINK (Lederne, the Norwegian Organisation of Managers and Executives)
Sainsbury's magazine - Seven (Sainsbury’s)
Wembley Winners - Club Wembley Journal - Seven (CWJ) (Wembley Stadium)
BEST USE OF ILLUSTRATION
Goodwood Revival Programme - Northstar (Goodwood Road Racing Company)
Completely London - Periodic Table August (Kinleigh, Folkard & Hayward)
Az - zait - Plot Content Agency (Casa do Azeite)
Fiat Us! - Redwood (Fiat)
Here: A magazine about where we live - Smoke Creatives (Shelter)
INTHEBLACK - Bauer Custom Media (CPA Australia)
Midwives - Redactive Media Group (The Royal College of Midwives)
Modus - The Oil Issue - Sunday (Royal Institution of Chartered Surveyors (RICS))
My VIP magazine - John Brown Media (Pets at Home)
A reliable supply chain - KircherBurkhardt GmbH - Thyssen Krupp (Thyssen Krupp AG)
BEST USE OF VIDEO
Five Sceptics, Five Days: Barclays Mobile Banking App Campaign - StartJG (Barclays)
All Aboard for East Coast Trains - Havas Media (Eastcoast trains)
Barclays Editorial Board - Redwood (Barclays)
Heavy Trucking (E01) - Moving a 50 - tonne house one kilometre in ten hours - Spoon (Volvo Trucks)
I - Global Intelligence for the CIO (I - CIO) - Seven (Fujitsu)
Jobsite: The Advantage - Seven (Jobsite)
Land Rover - Albania - Redwood (Land rover)
McDonald's FryFutbol - OMD International, Facebook and Arc Sponsorship (McDonald’s)
Silver Slipstreams - New Media Publishing (Mercedes - Benz South Africa)
Tesco Online Field Trips - Zone (Tesco)
LAUNCH OF THE YEAR
Barclays Editorial Board - Redwood (Barclays)
Golfbreaks.com - August (Golfbreaks.com)
Here: A magazine about where we live - Smoke Creatives (Shelter)
I - Global Intelligence for the CIO (I - CIO) - Seven (Fujitsu)
Jobsite: Content Strategy - Seven (Jobsite)
John Lewis Cook Edition cross - platform communication - John Brown Media (John Lewis)
#1969denim - August(Gap)
sainsburysmagazine.co.uk - Seven (Sainsbury's)
The RPS Journal - Think (Royal Photography Society)
Virgin Holidays Unleashed - FuturePlus (Virgin Holidays)
BEST INTERNAL
Brand Agents – Redwood (Barclays)
Connect – Redwood lane (EDF Energy)
IKEA – OTW Communication (IKEA)
Inside Bentley – Northstar (Bentley Motors)
Nose Magazine – Indigodog Publishing Ltd (The Perfume Shop)
Reward Blue Onboarding – Grass Roots (American Express)
Roger – John Brown (The Virgin Group)
RM – Sunday (The Royal Marsden)
Up to Speed – Cedar Communications (British Airways)
The Vital Ingredients – Seven (McDonalds)
