Paul Frampton, CEO Havas Media Group UK and Ireland, said: “Havas Media Group has, for some time, been flying the flag for building rather than buying media and our content offering is a natural product of this way of thinking. Dynamism and collaboration are key to driving this forward: by pairing media and creative expertise from across the group, as well as developing a bespoke network of partnerships, we can deliver best-in-class branded content that reaches audiences in the most effective way.”
Rachel Bristow, Director of Partnerships, Sky Media, said: “We are delighted to be joining the CMA and look forward to collaborating with like-minded companies to both celebrate and advance content marketing in all its forms.”
Craig Hodges, CEO, King Content, said: “We’re excited to join the CMA and look forward to building a solid partnership as we expand our presence in the UK and EMEA markets.”
Clare Hill, Managing Director, CMA, said: “We’re pleased to welcome Havas Media Group, Sky Media and King Content to the CMA. All three can benefit from sharing knowledge within our structure and take advantage of our initiatives, insights and extensive network. Our growing and diverse membership reflects the new additions and I look forward to working closely with the new members and their talented teams.”
