The High Street Edit, a large format magazine to be printed on Solaris paper, will showcase Spring/Summer trends and then Autumn/Winter fashion later in the year. The new magazine will officially launch in March 2010 with a print run of more than 100,000 copies.
Company is the choice of magazine for more than 230,200 stylish, creative and independent young women who turn to the magazine for fashion inspiration and advice, says the publishers. The High Street Edit, with more than 128 pages of style and fashion, will be a "perfect complement to the monthly title".
As well as the must-have catwalk trends for each season, it will also include:
* Real readers showcasing their style
* Fashion editors’ favourite for girls who want directional style
* A guide to the hottest high street shops
* Views from fashion and style experts
* Competitions, offers and prizes
Company Editor Victoria White says, “"We wanted to produce the kind of style magazine we'd want to read - no massive price tags, just cool, directional fashion advice showcasing the best of the High Street and how to wear it. Our readers love the fashion pages in Company so we wanted to give them even more of them - the High Street Edit was the perfect solution.”
Group Publishing Director of NatMag’s Young Women’s Group, Meribeth Parker says, "This is a great opportunity for Company to solidify its already strong position as a fashion authority with both consumers and advertisers."
The new magazine was launched to advertisers and high street stores last night at Company’s 10th Fashion Awards held in association with NIVEA Deodorant Pearl & Beauty.
