CPL announces new client

According to CPL, Johnson Matthey (JM) has become the latest multinational to choose CPL’s content creation services.

Since January 2022, CPL say they have been working with the specialist sustainable technologies business to deliver stories in a number of formats for its global employee communication channels.

CPL say that JM, which has more than 13,000 employees operating in more than 30 countries, approached them because of their experience in researching and delivering stories that are engaging for people at all levels of an organisation.

Content created by CPL journalists so far has included long- and short-form written copy, animations, videos and infographics, says the company. The stories explain how JM employees help the company address four essential transitions the world needs for a sustainable future: driving down transport emissions; decarbonising chemicals production; transforming our energy systems; and creating a truly circular economy.

Andrew Bain, JM’s group head of brand, content and digital channels, said: “JM’s ambition is to catalyse the transition to net zero for our customers, and we have so many positive stories to tell about how we are doing this. CPL’s expertise in journalism and storytelling has enabled us to produce richer content and their in-house video and graphic design expertise has ensured we can deliver it in a range of formats.”

CPL managing director Mike Sewell added: “We’re proud to be working with JM during a period of great change for the company. Alongside its drive to remove harmful pollutants in the automotive sector, JM is focused on playing a leading role in the hydrogen economy and helping decarbonise the chemicals industry. Our team members are enjoying getting to know the people within JM who are making this happen, and then telling their stories to a wider internal – and sometimes external – audience.”