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Customer Direct Awards 2011 Shortlist Announced

The PPA has announced the shortlist for the 2011 Customer Direct Awards 2011.

The winners will be announced at a glittering ceremony on Thursday 24 November at The Brewery, EC1 following the Customer Direct Conference 2011. Click here to find out more about the event, and to book your places. There's a discount for all places booked before 14 October.

The shortlist

Best Customer Retention Strategy

BBC Portfolio Christmas Renewals Campaign 2010 - BBC Magazines

The Week - Subs Hugs - Dennis Publishing

Subscriber Loyalty Clubs - Hearst Magazines UK

Best Subscriptions Promotion on a Small Budget

Outdoor Fitness - Bauer Media

Web Order Confirmation Pages Cross-sell Campaign - Dennis Publishing

PlayStation Official & Facebook - Future Publishing

Get Another for £9.99! Cross Promotion - Origin Publishing

Best Use of Data

Lead Generation Campaign - Dennis Publishing

Registration Wall Testing - Dennis Publishing

Triggered Telemarketing - IPC Media

Competition Text Data - Origin Publishing

Best Use of Digital

Brand Website Best Practice - Bauer Media

Good Food App For Existing Subscribers - BBC Worldwide

Registration Wall Testing - Dennis Publishing

www.magazinesdirect.com - IPC Media

Best Use of Telemarketing

Kerrang! Tour Inbound Telemarketing - Bauer Media

Triggered Telemarketing - IPC Media

September 2010 Free Issue Campaign - Press Holdings Media Group

RCN Publishing's Monthly Telemarketing Campaign - RCN Publishing

Customer Direct Magazine of the Year - Business Media

Emergency Nurse - RCN Publishing

Nursing Management - RCN Publishing

Times Educational Supplement - TSL Education

Customer Direct Magazine of the Year - Consumer

Homes & Antiques - BBC Magazines

Digital SLR Photography - Dennis Publishing

Red Magazine - Hearst Magazines UK

Women's Running - Wild Bunch Media

Customer Direct Marketer of the Year

Romina Guastella - IPC Media

Matt Lowis - IPC Media

Sarah Rafati - IPC Media

Customer Direct Marketing Team of the Year

Dennis Publishing Team

IPC Media Subscriptions Team

Origin Publishing Team

Time Magazines Europe Subscriber Acquisition Team

Customer Service Award

Project Grace - IPC Media

Reed Business Information Customer Services - Reed Business Information

Direct Mail Campaign of the Year

The Week - Dennis Publishing

TIME Magazine Statement of Benefits Direct Mail - TIME and Fortune

The Grocer, Annual Campaign Phase Two - William Reed Business Media

Direct Marketing Campaign of the Year - Mixed Media

Q Magazine Foo Fighters Medium Rare Campaign - Bauer Media

Mollie Makes - Future Publishing

Christmas 2010 Campaign - Hearst Magazines UK

ELLE 25th Anniversary Edition - Hearst Magazines UK

The Spectator - Press Holdings Media Group

Insert Promotion of the Year

Auto Express Insert Promotion - Dennis Publishing

Triathlon Plus - Future Publishing

Red Magazine Loyalty Club Creative Tests - Hearst Magazines UK

Spring 2011 Free Issue Insert Campaign - Press Holdings Media Group

Off-the-page Promotion of the Year

Q Magazine - Bauer Media

Radio Times Magazine - BBC Worldwide

Gardens Illustrated/Chelsea Celebration Offer - BBC Magazines

The Grocer, Retro Advertising Campaign - William Reed Business Media