The newsroom comprises a single production team for digital, print and e-edition, producing content once across all platforms.
A new digital workflow will be introduced to ensure more breaking stories appear first on dailyrecord.co.uk.
In tandem, writers and photographers are being hired to generate more unique content for the Record and Sunday Mail, say the publishers.
Audience First is being rolled out initially at the Record and Mail, and will reach the Paisley Daily Express and Media Scotland’s weekly titles later this year.
As part of the transformation, staff are embarking on extensive digital training programmes ranging from SEO to social media.
Allan Rennie, Managing Director and Editor-in-Chief at Media Scotland, said: “We have seen significant growth in digital audience and revenue over the last 12 months.
“To continue this momentum, the wall between print and digital is being torn down.
“Our readers are not waiting for the paper to drop through their door - they consume content all day, every day.
“Audience First will ensure we are best source for breaking news and continue our great print campaigns and exclusives. It is not print or digital - it is both.
“This investment and transformation will further cement our position as Scotland’s leading digital news publisher."
