This is intended to improve the circulation and distribution of the publisher’s many printed products including the Aberdeen Press & Journal, The Evening Express, The Courier, the Sunday Post and The Evening Telegraph.
At the same time it is implementing the latest DTI Advertising solution with a total of nearly 200 users for display and classified ad sales, planning, production, billing and reporting.
(Pictured From left to right are Stephen Brooks, Group Head of IT, DC Thomson, Dana Midby, Circulation Product Manager, DTI, Bob Lines, UK National Sales Manager, DTI.)
Stephen Brooks, Group Head of IT, DC Thomson, said, “The DTI software will enhance our operations and improve sales. It provides a full set of reports that will help our decision-making and also enable us to better manage retention, understand sales trends, and increase revenue opportunities across the board.
“With the use of lifestyle demographics we shall be able create targeted marketing campaigns that attract new subscribers and advertisers, win back former customers, and promote new offers to existing customers. We will also be able to build a more successful direct mail business.”
The company has interests in national and daily newspapers, magazines, children’s publications, puzzles and books.
“Paul Gillogaley, Managing Director and Vice President for International Operations, DTI said, “DC Thomson has been a long-time valued customer of DTI and we’re delighted that our partnership is being strengthened. With the introduction of our circulation solution we are supporting the development of a key strategic area of the DC Thomson operation.
“We now have more than 2,000 publishers using our software solutions worldwide, with more than 1,000 using our circulation management solution.”
About Digital Technology International
DTI says: “Digital Technology International (DTI™) delivers audience-centric Web, print, and mobile solutions to publishers around the world. The company's unique technology and professional services help media organizations engage audiences by delivering targeted news, ads and entertainment. Whether onsite or via SaaS (Software as a Service), DTI software helps customers generate new revenue, reduce costs, manage resources, and make more informed business decisions. Its solutions are successfully implemented at more than 2.000 customer sites around the globe. DTI is headquartered near Salt Lake City, USA, with offices in Australia, Brazil, Canada, Denmark, Finland, Germany, Norway, Panama, Sweden, the United Kingdom and USA."
About DC Thomson
DC Thomson says: “DC Thomson & Co. Ltd has been publishing newspapers and magazines for well over 100 years. The company was founded in 1905 by the Thomson family, which still owns the company.”
