DC Thomson is confirmed as a key sponsor and foundational partner of the National Year of Reading (NYR) 2026, the year‑long initiative led by the National Literacy Trust and supported by the Department for Education to inspire more people across the UK to read for pleasure.
As a lead partner, DC Thomson says it will contribute media space across its portfolio, community connections, storytelling expertise and brand activity from Stylist, Beano, The People’s Friend, The Courier and The Press & Journal.
Throughout 2026 the company will support NYR with events, school engagement, content partnerships and ambassador moments aligned to the campaign’s message: “If you’re into it, read into it”.
Ella Dolphin, deputy CEO at DC Thomson, said: “As a media and content business we are a community of readers and creators. Our history and our future are built on the joy and impact of great storytelling in all its forms.
“Reading for pleasure transforms wellbeing, confidence and life chances, yet it is in steep decline. The National Year of Reading is a chance to reimagine reading for the modern age - books, digital, audio, lyrics, online articles and comics. If you’re into it, read into it.
“This partnership places our trusted brands at the heart of a national movement and creates long‑term value by deepening our connection with audiences, keeping our brands culturally visible and relevant.”
Her Majesty The Queen launched the National Year of Reading in Scotland yesterday alongside Scottish authors, comic characters, 150 local primary school children, and supporting publishers, businesses and charities at the National Library of Scotland, Edinburgh.
The initiative from the Department for Education and the National Literacy Trust, of which Her Majesty is Patron, seeks to address the steep decline in the nation’s reading enjoyment and launched in Scotland amid new research from the charity revealing startlingly low numbers of children and young people in the country who enjoy reading and read daily in their free time.
To help address this challenge, the campaign is asking the nation to ‘Go All In’ on their interests and passions and (re)discover how reading can unlock the things they already love – from music and sport to films, food and family time – in whatever way works for them.
Backing the campaign, award-winning Scottish authors Jackie Kay, Val McDermid and Sir Ian Rankin were unveiled as National Year of Reading ambassadors at yesterday’s event. The trio also feature in the National Library of Scotland’s centenary ‘Dear Library’ exhibition, which Her Majesty explored on arrival. Author Val McDermid said: “Reading is the greatest gift we can give our children. And ourselves.”
Government, business and charity partners including Education Scotland, DC Thomson, Scottish Book Trust and The Scottish Library and Information Council (SLiC) also showed their support for the campaign, joining a roundtable discussion, which Her Majesty visited, to agree the priorities and actions required across the year to spark of love of reading in Scotland’s early years settings, schools, communities and homes.
The National Literacy Trust’s latest research provides compelling evidence to underpin the urgent need for the initiative. Based on a survey of 7,739 children and young people aged 8 to 18 in Scotland, the report revealed that just 3 in 10 (30.3%) said they enjoyed reading in their free time in 2025, while only 1 in 6 (16.8%) said they read daily in their free time.
Vast numbers of children and young people in Scotland are therefore missing out on the vital benefits that reading can bring, including enhanced reading skills, wellbeing, empathy and confidence, as well as additional gains outlined in yesterday’s report around supporting relaxation (61.4%), learning (54.0%) and creativity (48.0%).
Further insights from the research, which help to identify ways to tackle low levels of reading engagement amongst Scotland’s children and young people, underscore the principles of the National Year of Reading’s ‘Go All In’ campaign to encourage people of all ages to dive deeper into the things they already love through reading in all its forms – from print books to audiobooks, digital magazines to graphic novels, and more.
Indeed, children and young people in Scotland who don’t currently enjoy reading said that finding reading materials based on their passions, as well as visual media, would motivate them to read, such as books relevant to their interests and hobbies (37.4%), compelling book covers and titles (29.7%) and autonomy of choice in what materials they read (25.4%).
The research also found song lyrics, fiction, non-fiction and comics to be the most popular reading materials for Scotland’s children and young people. Comics could provide a particularly unique opportunity to engage boys, who continue to lag behind girls in their enjoyment of reading (23.5% vs 36.3%) and daily reading (13.5% vs 19.7%), as significantly more boys than girls read comics in print (32% vs 25%) and on screen (14.4% vs 10.4%).
Tapping into the power of comics to engage Scotland’s children and young people with reading and bringing the spirit of the National Year of Reading to life, yesterday’s event saw Beano immerse 150 local school children in the magic of reading, writing and illustrating comics.
Using a bespoke three panel Beano comic strip featuring The Queen and Dennis the Menace as a story starter – a special print of which was later presented to Her Majesty by pupils – Beano’s Directors of Mischief (Mike Stirling) and Mayhem (Craig Graham) worked with local pupils from Granton Primary School and The Queen herself to create a mischievous National Year of Reading comic strip, added DC Thomson.
Her Majesty proceeded to join a group of pupils from Granton Primary School and Clovenstone Primary School to try their hand at illustrating Dennis the Menace’s pet dog, Gnasher, with comics artist and cartoonist Nigel Auchterlounie. Comics artist Laura Howell also helped children draw their own Minnie the Minx characters.
Her Majesty then attended a special reception with National Year of Reading partners, ambassadors and supporters before listening to speeches from David Hayman, director of the National Year of Reading, Amina Shah, chief executive of the National Library of Scotland and National Year of Reading ambassador Val McDermid to celebrate the launch of the initiative in Scotland.
All 150 school children gathered to bid Her Majesty farewell, displaying their favourite things to read, from children’s books to comics and magazines, and waving National Year of Reading flags. To continue their reading journeys at home, donations from DC Thomson, HarperCollins and Penguin Random House meant all 150 children were gifted a mix of brand new Beano comics, Beano books and extra children’s books to keep.
Jonathan Douglas CBE, chief executive of the National Literacy Trust, said: "The National Year of Reading provides us with a once-in-a-generation opportunity to reinvigorate the UK’s relationship with reading and change people's life stories. With incredible ambassadors, events and partnerships at the fore, in addition to the invaluable support of the National Literacy Trust’s Patron, Her Majesty The Queen, the National Year of Reading can inspire every child, young person and adult to go all in on their passions, feed their curiosities and connect with others through reading - in 2026 and beyond.”
David Hayman, director of the National Year of Reading, said yesterday: “Reading is one of the most powerful tools we have to learn, create and grow. But right now, too many people are switching off from it. The National Year of Reading’s ‘Go All In’ campaign will transform how the nation sees reading, reaching people where they are and getting them excited about rediscovering the power, joy and relevance it can bring to their lives.
“Today’s event captured the energy and optimism we need to put reading back at the heart of our culture. Reading in all its forms can unlock the things we already love, so whatever your passion: if you’re into it, read into it.”
Val McDermid, award-winning author and National Year of Reading ambassador, said: “Reading is a window on the world beyond our own. It shows us possibilities and gives us the tools to make them realities. Reading is the greatest gift we can give our children. And ourselves."
Working together with a network of national, local and community partners, the National Literacy Trust will lead the delivery of the National Year of Reading in Scotland. The charity is committed to supporting communities across the UK where low literacy and poverty are having the greatest impact on people’s lives.
In Scotland, the charity works intensively in Dundee, where despite overall improvements in literacy achievement seen since 2017, the gap between pupils from the most and least deprived areas has remained relatively steady. More broadly across the country, in response to research indicating that 1 in 4 (25%) primary schools in Scotland does not have a library, the charity and Penguin Books’ Libraries for Primaries campaign has transformed library spaces in 100 Scottish primary schools - including Granton Primary School and Clovenstone Primary School, whose pupils attended yesterday’s event.
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