Toura is an app development platform that enables efficient and cost-effective creation and launch of smartphone and tablet-based applications for content creators, already being used by prominent institutions such as the British Library and the University of Oxford.
Dennis says it selected Toura because the company’s technology platform that has proven to be first-in-class for the rapid-creation and deployment of interactive apps, an essential requirement to support the fast-paced publishing world. Toura provides Dennis Publishing with highly advanced tools to be able to quickly develop and deploy apps, publish them across various platforms, and continue to manage the content on an ongoing basis.
Dennis now has the ability to package and disseminate content quickly to smartphone and tablet users looking for quality content for their devices - opening up a new frontier for its wide range of brands, especially its multitude of expert and specialist offerings.
Dennis will kick-start its Toura initiative with the production of up to twenty new applications based around the most popular subjects in their lifestyle and fitness portfolio. Dennis’ very first application to launch with Toura is Auto Express’s How To Add Value To Your Car, available to download on iTunes and Android Market from [URL] for £0.69 and $0.99. The app will provide consumers with a full range of methods for improving and enhancing their car to make it a better drive, and to improve its resale value. This includes sections on exterior and interior care and general vehicle maintenance. It also recommends products to help you achieve a better sale price on your car, such as the best bumper shine, scratch remover, and roof bars, all selected by Auto Express’s expert editorial team.
Martin Belson, Commercial and Retail Director at Dennis said: “Dennis Publishing has always invested in great quality content, and Toura enables us to deliver popular features and guides from our brands in a convenient way to people with smartphones and other devices. Our first app, Auto Express' How To Add Value To Your Car is a great example of this approach. It's simple, functional and will really help people get the most out of their car. As a publisher, we're looking forward to future releases on Toura and we think there's a big opportunity for us to deliver our content to a wide audience."
Aaron Radin, CEO and Co-Founder of Toura reflected on the partnership, “We are pleased to launch the first of many applications for Dennis Publishing. By using Toura as a solution, their consumers will be able to enjoy more of their rich content across a wide range of devices, whenever and wherever they choose. We look forward to collaborating with Dennis on many more applications and launching wonderful content-rich experiences for their brands.”
Dennis Publishing will shortly launch additional Toura-powered apps themed around a variety of lifestyle, fitness and alternative subjects.
About Toura
Toura says: “Toura is the emerging leader for the efficient and cost-effective creation and launch of smartphone and tablet-based mobile applications for content creators and their customers around the world. Toura mobile applications entertain and expose consumers to a broad range of content experiences, including travel and tour attractions, news and information, entertainment and more. Toura is headquartered in New York and has operations across the United States and Europe.”
