With the rapid growth of its digital edition and daily news website, Dennis approached Clock, known for their digital loyalty product Kado, to help relaunch their rewards programme, The Week Society.
Having built and developed loyalty platforms for numerous publishers over the last decade, Clock have deployed their digital loyalty platform Kado, with additional customisation for Dennis.
Dennis used a number of Kado’s out-of-the-box features, including sign-up data capture, multiple titles to house rewards programmes across their portfolio. The next stage of the project will be for third party API feeds to allow different levels of rewards to both subscribers and non-subscribers of The Week.
Rupert Ward, Senior Customer Marketing Manager at Dennis said: "We are delighted with the Kado platform. It’s slick design and smooth functionality will underpin The Week Society’s offering, deepening customer relationships and adding serious value in the years ahead."
Rob Arnold, Managing Director at Clock added: “We are thrilled to have been able to accommodate the needs of Dennis with our product Kado and the new online platform will help facilitate customer engagement more than ever before.”
