From now on, nugg.ad’s predictive behavioural targeting solutions will be made available for Dennis Publishing’s portfolio of online campaigns. Advertisers will now be able to accurately target their campaigns at audiences defined according to socio-demographics, lifestyle and product interests.
Through nugg.ad’s practice of integrating not only users’ click data but also survey results into its targeting solutions, these products offer considerable advantages, claims nugg.ad, compared to traditional behavioural targeting solutions, making real-time target group contact possible even for groups which were otherwise difficult to reach. “Behavioural advertising is one of the top themes of 2011. With nugg.ad, we have chosen a targeting solution which is not only multifaceted and highly efficient, but also consistent with privacy law requirements. In conjunction with our premium fields, it will allow us to provide our advertising customers with everything they need to carry out efficient and successful online campaigns”, says Jamie Labate, Online Trading Director, Dennis Interactive.
“With our predictive approach which we introduced to the market, we offer a key advantage compared to the classic methods of behavioural targeting. Through predictive behavioural targeting, target groups can be selected according to precisely defined socio-demographic criteria, making efficient campaign management possible even for products which do not fit into any existing online fields. We are delighted that Dennis Publishing has recognised this advantage and we look forward to a successful collaboration”, says Karim Attia (pictured), CBDO, nugg.ad.
About nugg.ad
Nugg.ad says: “nugg.ad AG is the leading provider of Predictive Behavioural Targeting solutions to control advertising in digital media. nugg.ad makes it possible for advertisers, media agencies and marketers to significantly increase the effectiveness of their ads by directing them to more relevant target groups. The unique approach of the Predictive Behavioural Targeting makes it possible to enrich simple usage data with survey data about socio-demographics, product interests and lifestyles. This process utilises predictions (statistical profiles) without using any data that can be traced to individual persons. That is why nugg.ad was the first provider of targeting services to receive the Privacy Seal by the Independent Centre for Privacy Protection Schleswig-Holstein (ICPP). In Europe, the nugg.ad product was also certified with the European Privacy Seal, EuroPriSe. nugg.ad was awarded the "Red Herring 100 Europe“ and the "European Seal of E-Excellence“ in 2008. As of 2010, nugg.ad is a company of Deutsche Post DHL.
The clients of nugg.ad include SevenOne Interactive, Axel Springer Media Impact, AdAudience, TOMORROW FOCUS Media, eBay Advertising Group, OMS, freeXmedia, IQ media, Ströer Interactive, ARBOinteractive, Unister Media, Ekstra Bladet, Glam Media, KRONE.at, Zed digital, Interia, Der Standard, and others. In addition to its headquarters in Berlin, nugg.ad has offices in Warsaw, Paris and London.”
