Offering a free trial subscription of Readly with every promotional pack of Diet Coke, the new promotion aims to offer fans the chance to enjoy their favourite magazines and newspapers whilst sipping an ice-cold Diet Coke.
As people continue to spend time at home, the latest collaboration with the magazine and newspaper subscription service enables fans to enjoy the “perfect Diet Coke break whenever, wherever”, says Readly.
People can unlock a free two-month subscription for unlimited reading of thousands of titles via a unique code under each Diet Coke promotional pack ring-pull or bottle cap.
Omar Sadiq-Baig, Brand Manager at Diet Coke Great Britain said, “With people needing those little breaks throughout the day now more than ever, we’re really pleased to be partnering with Readly to offer fans of the brand the opportunity to enjoy endless magazines and newspapers whilst also enjoying a Diet Coke. It’s a great combination and your Diet Coke break never looked so good!”
Rob Hanlon, Global Partnerships Director at Readly said, “Digital reading is the perfect go-to for a relaxing break and a great source of entertainment and inspiration during a busy day. We are delighted to be partnering with such an innovative, vibrant brand as Diet Coke to offer consumers the opportunity to read our broad portfolio of titles and enjoy a Diet Coke. It’s a great fit for us.”
The campaign will be promoted in-stores and across social, digital and OOH in Great Britain and Ireland across millions of promotional packs of Diet Coke.
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