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Digital and newspaper platforms join forces in South West

On February 17, the Mercury series newspaper changed into three new hyperlocal print editions.

Each one is named after the successful localpeople websites: portisheadpeople.co.uk, clevedonpeople.co.uk and nailseapeople.co.uk.

This is an innovative and exciting partnership, says Northcliffe Media, that brings together two quality local news brands to offer a unique reader experience across print and online. Now all the news, discussion, events and reviews found on the localpeople websites could also appear in the newspapers. So rather than just reading the news, the community has the chance to break it - whether it's a scoop on the council's parking plans or thoughts on the new restaurant opening in the town.

In bringing the Mercury's professional news team and the communities they serve even closer, this is a positive change that will enable both paper and website to provide truly local, authoritative reporting on the issues that really matter.

Roland Bryan, managing director of Northcliffe Digital said: "This is an exciting new product for the community and advertisers in Portishead, Nailsea and Clevedon.

"The Mercury's excellent news service has always put it at the heart of its community. Now, thanks to this partnership with localpeople, that community can help set the agenda for their local title.

"Now, the discussion, forums and photos submitted by users of our local sites will help to enrich the paper's content. Advertisers will have the best of both worlds – the penetration of print and the extra reach and response-led marketing of digital, all in one package.

"This really sets us apart from the competition."