DHP produces seven consumer magazines and three B2B publications that are produced both digitally and in print, which have found digital readers across the globe, many from countries where print distribution is simply impractical.
And the success DHP is enjoying has led to the launch of their first first ‘digital-only’ magazine – Total Angling. It is a monthly read for people who enjoy all types of fishing for all types of fish which is only available digitally.
DHP claims to be the first publisher in its sector to embrace the new media. With revenue growing each month, DHP says that it represents genuine additional profit.
DHP’s managing director, Sean O’Driscoll commented: “The repurposing of editorial produced initially for the print market means it’s all extra revenue. We have been able to embrace the digital platform with no additional investment. It’s tough out there but this new medium has been one bright point in a gloomy economic environment. We are even selling app versions of our trade titles that are actually free in print version and free to view on our website. Plus, it is opening up extra revenue streams for our advertising department.”
Interestingly, Total FlyFisher magazine has proved to be DHP’s best-selling app even though it is the company’s smallest-selling print title, which is down to the global nature of the subject matter. “Fly fishing doesn’t change much wherever you are in the world,” said TFF editor Steve Cullen. “In the UK we use the same rods, reels and lines as American, Australasian and African anglers. Even the trout we fish for are pretty much the same.”
Sean concluded: “Apps will become increasingly important to us as print distribution gets squeezed, and they open up a whole new world for those publishers willing to embrace the concept.”
