This partnership will see Better Than Paper develop the RSA News App – an internal global social magazine for the company’s employees.
Better Than Paper uses innovative software to create bespoke digital magazines by pulling data and content from across the web, quickly and efficiently producing digital magazines, says the company. The News App will be used by RSA to share insurance news. It will also be integrated into the company’s Microsoft’s Yammer platform.
Founded in 2011 by Ashwin Saddul, Better Than Paper went through the Accelerator Academy, a 12-week programme of mentoring and training at the Innovation Warehouse in Farringdon. Since launch, the business has gone on to work with many household brands including EurotaxGlass’s Group, Hiscox, Virgin Media, Barclays and RBS.
Commenting on the launch of the app, Lucy Wren, Group Head of Brand at RSA, said: “When we approached Better Than Paper to help us with this project we wanted something that would drive employee engagement and improve the efficiency of our operations. The news app they created has successfully delivered on both objectives and we’re very pleased with the final outcome.”
Ashwin Saddul, Managing Director of Better Than Paper, added: “This collaboration with RSA underpins our long term commitment to deliver the most innovative content solutions for the business. Our publishing platform continues to deliver great benefits, in terms of cost savings and increased output for large organisations looking to engage both their internal and external customers.”
“It’s been an exciting few years since launching, and it’s clear that the digital publishing industry is one that is ready for disruption. We’re looking forward to continuing to develop our product and working with more global businesses like RSA.”
Ian Merricks, founder of the Accelerator Academy, said: “It’s always fantastic to see Accelerator Academy alumni go on to great things, and we’ve certainly been impressed with the work Better Than Paper has done in the past twelve months. Today’s deal is the latest in a line-up of impressive partnerships and we wish Ashwin and his team luck with the next stage in this venture.”
About Better Than Paper
Better Than Paper says: “Better Than Paper is a tech company, focusing on digital publishing, and has worked with many household brands including EurotaxGlass’s Group, Bacardi, Virgin Media, Barclays and RBS. Better Than Paper is an innovative cloud publishing solution. We’ve developed an online platform for businesses to instantly create digital magazines for mobile and tablet devices. We do this by pulling data & content from the web and mixing it with the company’s owned content – all in real time. Our easy to use software allows brands to produce beautifully crafted digital magazines quickly, efficiently, and most importantly at a fraction of the cost when compared to traditional publishing models.”
